Madlwiesn 2021 AND GRETEL
Female empowerment made in Berlin
“Every woman must use the influence and reach she has to drive change toward a more equal society.”
– Janina Hell, Co-Founder of hell & karrer communications
The Madlwiesn is an Oktoberfest-inspired event concept that has been bringing together Germany's opinionated women since 2015. At the invitation of the Berlin PR agency hell & karrer communications, 120 female entrepreneurs, journalists, politicians, actresses, models, and influencers celebrate a female Oktoberfest together, promoting joint projects and the exchange of ideas among each other.
'The Louder Voices'
"Sexism is not an isolated incident; it occurs every day – in all social classes, in all industries, across all age groups. Worldwide."
– Ursula Karven, actress
This year's Madlwiesn was dominated by a remarkable petition, recently launched by actress Ursula Karven with agency owners Janina Hell and Felicitas Karrer: 'The Louder Voices' – loud voices calling for a legal ban on sexual harassment in the workplace. Karven & Co. have already collected more than 57,000 signatures against sexualized violence and abuse of power in the workplace, which have impacted the professional lives of many women long before #MeToo. Brigitte, Focus, Stern, and Spiegel reported – the draft bill has already been submitted to Justice Minister Christine Lambrecht, and the petition's next goal is 75,000 signatures.
Madlwiesn 2021 AND GRETEL
Model Celine Bethmann is made up with ZINNEMIN Eye Modelling Kit in the Beauty Salon & Dressing Lounge at Madlwiesn 2021.
Beauty counter à la UND GRETEL at the Madlwiesn 2021 in Berlin's Hotel de Rome
In addition to celebrating the success of the petition and other topics, Oktoberfest fun shouldn't be neglected. Before every Madlwiesn, a big make-up session takes place in the event's so-called Beauty Salon with Dressing Lounge, where UND GRETEL landed the beauty starring role this year. Five UND GRETEL makeup artists applied makeup to around 70 girls at five counters, using best-selling natural cosmetics for skin, eyes, and lips, as well as newly launched products. The radiant results can be seen here:
It's all over! Looks from the Madlwiesn 2021
Left: Launching her eye shadow shade by IMBE with UND GRETEL in October: Model Monica Meier-Ivancan. Right: Actress Gizem Emre in a dirndl by Kinga Mathe with a makeup look by UND GRETEL.
Left: UND GRETEL Brand Manager Max Franzmann with actress Valentina Pahde in front of the dinner table in the ballroom of the Hotel de Rome. Right: Actress Lara Aylin Winkler on the pink carpet at the Madlwiesn 2021.
Left: Model Celine Bethmann wears makeup by UND GRETEL. Right: Dressed up: Singer Carolin Niemczyk of Glasperlenspiel.
"I am incredibly happy to have been a partner of the Madlwiesn 2021 with UND GRETEL and to be able to support important topics such as female empowerment and my friend Ursula Karven's petition against violence against women in the workplace with our voice."
– Stephanie Dettmann, Co-Founder UND GRETEL
Photos: Adrian Schätz
