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HIGH SHINE
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ORGANIC IS THE NEW NORMAL
UND GRETEL combines maximum natural cosmetics certification with professional performance. All products meet the highest international standards.
Natural cosmetic products with performance plus
Natural cosmetics and makeup – for a long time, the two weren't ideally compatible. It was either natural ingredients or performance. Then came UND GRETEL. In 2015, the Berlin beauty brand set itself the task of revolutionizing color cosmetics so that the skin only came into contact with high-quality ingredients. From the very beginning, it was also important that the HD-compatible makeup products were long-lasting and suitable for professional use. Their cosmetics are always formulated to ensure only the best is applied to every skin, at every age. Since then, UND GRETEL's high-quality natural cosmetics have become synonymous with sustainable color cosmetics with cool urban vibes. They stand for healthy skin, strong expression, and select ingredients. That's why UND GRETEL has been developing a revolutionary new kind of natural cosmetic makeup since its founding. The Berlin brand's colors and textures are not only kind to the skin and enhance looks, but also protect and preserve the environment.
Sustainability in product manufacturing, natural ingredients, and reliable certifications are becoming increasingly important – and are key arguments for cosmetics developed from nature. More and more people are turning to natural substances not only for face and body care products, but also for makeup: Beauty should be emphasized, whenever possible, through skin-healthy styling. Anyone seeking high-quality color cosmetics and skincare that is sustainably produced, has the highest certifications, is skin-loving, and meets the highest performance standards – the UND GRETEL natural cosmetics online shop is the perfect place to start.
Best ingredients for natural cosmetics… from make-up to skincare
Natural cosmetics have long since left their status as a beauty trend behind. Rather, they have long since become an expression of a fundamentally increased demand: toward a more conscious lifestyle and sustainable consumption. This is one of the reasons why UND GRETEL makeup contains no synthetic or skin-harmful ingredients, but is based exclusively on natural substances. Their use not only creates beautiful faces, but can also help reduce irritation and maintain the skin's natural balance.
UND GRETEL has long offered a comprehensive range of high-quality natural cosmetics online, whose products can be adapted to completely individual needs and styling ideas thanks to the special "mix & match" properties of all pigments. All in all, UND GRETEL offers a healthy and sustainable alternative to the conventional beauty market. When its vibrant color cosmetics conjure up looks and styles, natural ingredients always protect the skin and the environment. It's a given for UND GRETEL that, in addition to performance, care and skin protection properties are incorporated into the composition of every makeup.
Natural cosmetics online? Maximum transparency, please!
From the very beginning, UND GRETEL has made it its mission to ensure that its revolutionary cosmetics meet the highest certification standards for sustainable natural cosmetics. Those who care about ingredients are always on the safe side here. UND GRETEL products always carry the highest natural cosmetics seals. These guarantee that all products are free of harmful ingredients and sustainably produced. With seals such as BDIH, COSMOS Standard, and COSMOS Organic, the Berlin brand ensures that UND GRETEL complies with the strictest guidelines for natural cosmetics.
In addition to quality and sustainability, UND GRETEL places great value on transparency, including when it comes to ingredients: When expressive and long-coverage plant-based pigments, natural plant extracts, essential oils, and organically grown herbs are used, a detailed list of the substances and properties involved is provided for each product. By being one of the first brands to focus on careful product development, environmentally friendly packaging, recyclable materials, and resource-saving processes, the Berlin founders revolutionized the cosmetics industry for UND GRETEL. The performance of their highly pigmented natural cosmetics has always been an equal focus. With sustainable natural cosmetics as the highest certified makeup in HD quality, and since 2022 with select skincare, sustainable resource management, and support for environmental protection projects, UND GRETEL is actively committed to a better world.
Natural cosmetics beyond stereotypes
Unlike conventional makeup, which often contains harmful substances, UND GRETEL offers a skin-healthier alternative in every product category. Whether iconic TAGAROT lipsticks, smooth IMBE eyeshadows, or the bestselling WINT mascara: UND GRETEL enables flawless styling for every look without ever stressing the skin. Wherever possible, UND GRETEL also develops vegan natural cosmetics. And whether with or without a vegan seal of approval, the makeup range always includes a variety of combinable colors and products. Each emphasizes individual beauty – beyond stereotypes, age, or gender boundaries. On its social media channels and on its own website, UND GRETEL regularly shares informative blog posts, as well as beauty tips in the Academy, with insights into the latest trends, looks, and developments for the best natural cosmetics on the market.
Social developments and changes also become transparent here. UND GRETEL has long since moved beyond binary classifications. Since everyone is experimenting with the possibilities of makeup and skincare these days, UND GRETEL offers products, care tools, and styling ideas for everyone. They enable both experimental and traditional looks – and always without stressing the skin. From makeup and skincare to the VLITTER liquid highlighter for face and body: The visionary Berlin-based natural cosmetics company offers solutions (in terms of color) suitable for every skin and hair type. Furthermore, the UND GRETEL team is constantly working on new and innovative products to meet the needs and desires of its community.
Natural cosmetics for mature skin? Also available at UND GRETEL since 2022
This led to the creation of UND GRETEL Skincare in 2022. This care product for all skin conditions offers moisturizing, soothing, and regenerative properties, as well as anti-aging essentials. Skin aging is a natural process that progresses over time, but can be slowed down with consistent care and selected natural cosmetic ingredients. UND GRETEL has therefore also created its skincare range as a certified line for mature skin. It is intended to reduce the visible signs of aging and make the skin look more youthful and radiant. By using skin-friendly substances from natural cosmetics for dry skin, UND GRETEL supports both the regeneration of the skin's own protective layer, which diminishes with age, and protection against harmful environmental influences. The best-known ingredients of this type include hyaluronic acid, valuable plant oils, and the antioxidant vitamin E.
Versatile styling, skin-healthy styling and always an exclamation mark for individual beauty: To buy natural cosmetics that are perfect for every skin and good for the environment, the sustainable lines from UND GRETEL are perfect for everyone who values performance without compromise, quality and transparent sustainability.