MADE TO STAY
A promise to think about beauty responsibly AND SUSTAINABLY – without compromising on performance, aesthetics or ethics.
LUXURY THAT LASTS.
Our entire production chain is focused on responsibility – from raw materials to the finished product. With our new refill concept, we are taking the next step toward a future where luxury and sustainability are not mutually exclusive.
LESS WASTE. MORE BEAUTY.
For us, luxury doesn't begin with excess—it begins with reduction. That's why we develop our products so they're here to stay.
The refillables are our next step into a future where high performance and responsibility are not mutually exclusive: Face Palettes, IMBE Eye & Multi Shadows, MILTE Multi-Sticks, WONNE Powder Blushes, VARWE Color Pots – and more soon.
THINK REFILL.
Step by step, we are converting our product range to refill concepts and making a statement against the throwaway mentality – and for a new definition of luxury: modular, durable, well thought out.
Because true beauty doesn’t take, but gives back.
Nature made & produced as the planet intended.
WE ARE COMMITTED to genuine natural cosmetics, certified according to the COSMOS standard. To our planet, to people, and to animals. 100% responsibility without greenwashing – because sustainable beauty is only genuine if it's good for everyone.
we keep evolving
We believe that beauty comes with responsibility. Today, we stand for 100% certified natural cosmetics – clean, effective, and uncompromisingly sustainable. But for us, this is just the beginning.
That's why we think further: beyond the effect. Into the depths. Into the future. Our vision? Beauty that leaves no footprint. With intelligent formulation, responsible production, and a refill system that not only saves packaging but also demonstrates attitude. We keep evolving. Because true beauty never stops improving.
