Natural minerals

Images found in some cave paintings are evidence that humans were making pigmented cosmetics to beautify themselves as early as the Stone Age. All of these colorants were natural in origin, whether berries, charcoal, or mineral components.

Various oxides (such as iron, titanium, zinc, or chromium oxides) are used as mineral colors in modern cosmetics. The unique softening effect of minerals in makeup provides a flawless finish to the skin. Minerals quite literally merge with the skin, which in turn enables the pigments to be blended perfectly with one another.

Minerals are incorporated into the formulas for: