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Skin-loving.
Mesmerizing.
Glide-on texture.
THE ADVANTAGE SET
WITH BESTSELLER IMBE POWDER ROSE
The soft-powdery set in coordinated POWDER ROSE shades conjures up subtle office makeup or more accentuated going-out looks in no time at all – at a special price.
Skin-loving Eye Shadow
10 shades.
Find
Yours.
Level up your eye shadow
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Iconic Eye Shadow Duos
Whether in Emerald Green, Topaz Blue or Quartz Brown – which gemstone would you like to wear on your eyelids?
Deep color, crystalline shimmer, natural, vegan, and skin-loving. Find your personal Iconic Eye Shadow Duo now with two IMBE eye shadows at a special price.
Natural cosmetics eye shadow – natural, vegan & cruelty-free
Eyeshadow trends are no different from any other fashion. In other words: They come and go. And then they return at some point. After being an absolute style must-have in the 1960s and 1980s, for example, blue eyeshadow disappeared from the fashion scene for a long time. At least in Western countries, it was hardly seen anymore. That was until UND GRETEL reinterpreted the look and celebrated a cool-silver blue comeback in 2023 with the IMBE shade ICE BLUE. Of course, this limited-edition IMBE version complements almost a dozen other highly pigmented eyeshadows, all of which are both natural cosmetic eyeshadows and accentuating accessories for a wide variety of occasions, styles, seasons, and moods. IMBE means "swarm of bees" in Middle High German – and that's exactly what these shimmer eyeshadows aim to be: exciting haute couture swarms that flutter around the eyes in individually combinable color facets. Light and luxurious, these powder eyeshadows give eyes a grand entrance without ever weighing down the delicate skin of the eyelid with harmful ingredients. Because IMBE contains only skin-loving ingredients, shade after shade!
Eyeshadow in Focus: A Look at Colors, Textures, Variety
Anyone looking to buy new eyeshadow will be spoiled for choice. Whether it's individual colors or palettes of glittering eyeshadows, the selection is simply gigantic. You can choose an eyeshadow with glittering pigments or powder-like eyeshadow sets with exquisitely harmonious color combinations. There are subtle cream eyeshadows and metallic eyeshadows in every color style. The selection seems almost limitless. However, only a few of these products are certified natural cosmetics. And even if they are, they often lack the uncompromising professional power that UND GRETEL was born with. IMBE Eye Shadow, on the other hand, comes in every shade as a highly pigmented eyeshadow in rich, opaque colors, and many of the versions even have a multi-use function as a highlighter. Of course, the colors can be combined with one another and can be applied discreetly or in layers for more color intensity, depending on the desired effect. This is easy to do with your ring finger, but a special brush can also help with precise application: The DIENEN Lip & Eye Brush was developed precisely for this purpose. Because IMBE is a natural cosmetic eyeshadow, its texture becomes even silkier when gently blended. Layering different colors directly on the eyelid creates interesting new colors and a 3D effect that adds additional depth to the eye.
Eye shadows open up a wide world of colors and finishes and are generally the key to attractively drawing attention to the eyes. IMBE is the particularly skin-friendly choice for every occasion, every style, and every taste. In addition to plant-based pigments, all shades contain precious argan oil and rice powder, while vitamin E also provides antioxidant power. The shades BRONZE and SEASHELL belong to the eye shadow category with glitter pigments, which can therefore also perform the highlighting job. The shimmer of these metallic eye shadows makes every eye color shine and can conjure up futuristic special effects for special occasions. The same applies to the PATINA version, whose light gray-green also lends every eye color a metallic flair.
Other exciting eyeshadow shades that are perfect for special occasions and parties are LAVENDER GREY, which guarantees dramatic smoky eyes, and the dark royal blue of BLUE GRANITE. Gray eyeshadow, as a more neutral color, is generally well-suited for subtle daytime looks, but when applied more intensely, it can also create a next-level evening look. As highly pigmented eyeshadows, these color facets ensure an intense look that lasts all day. If you're not looking for a grand entrance, opt for eyeshadow in matte shades. The mauve shade of POWDER ROSE, BARK with its cool brown, or the warm reddish-brown AUBURN are particularly recommended here: The silky-matte pigments of these slightly shimmering, rather matte eyeshadows emphasize the eyes in delicate textures. The effect is a more natural radiance, which is why these eyeshadows are ideal for work or everyday makeup. Finally, satin eyeshadows generally have a velvety texture and are perfect for an elegant appearance at formal events. The deep, dark velvet green of PINE and BLUE GRANITE stand out in the IMBE cosmos. Whether powdery matte eyeshadow, metallic, or with a satin texture—UND GRETEL's individual favorites fortunately usually have more than one quality. They perform excellently as standalone makeup or when mixed with other colors. As mentioned, they not only enhance the eyes in a variety of ways, but also create highlights on the cheekbones or the cupid's bow. Overall, the highlight of natural cosmetic makeup is the so-called pigment pairing, which allows for endless combinations of all products. Naturally, IMBE's powder eyeshadows are particularly easy to apply, offer high color intensity, long-lasting coverage, and allow glamorous looks to shine all day and all night long.
Buy eyeshadow online: Simple, convenient and with added value
Buying eyeshadow can be challenging given the sheer variety available. With IMBE Eye Shadow, UND GRETEL ensures you make the best choice for your skin needs. To find the right colors, the website provides detailed descriptions and reviews to help you make the right decision. You can also easily and free of charge use UND GRETEL's digital AI type consultation to find all the most suitable makeup and skincare products. Simply take a selfie, send it to UND GRETEL, and answer a few questions. Stella will reveal everything that optimizes your individual makeup and skin type. And, of course, the results are then emailed to your home. This way, you can always check back to see which UND GRETEL highlight should be added to your shopping cart next.
Another option for purchasing perfectly coordinated eyeshadow colors is the UND GRETEL sets. For eyes, there are three duos named after gemstones: Emerald Green, Topaz Blue, or Quartz Brown. Each "gemstone" collection for the eyes boasts color depth and crystalline shimmer, and of course, all eyeshadows are vegan and skin-friendly. These are the options for the personalized Iconic Eye Shadow Duo, each containing two shades of IMBE Eye Shadow:
- The Emerald Green set includes the shades PINE and PATINA.
- For the Topaz Blue set, the shades BLUE GRANITE and LAVENDER GREY were combined.
- In Quartz Brown, the warm-brown shade AUBURN and the eyeshadow BRONZE come together.
One thing should definitely not go unmentioned: Like all the other shades, these eyeshadows are far more than just beautiful and skin-friendly. They are also tiny little world savers! Because for UND GRETEL, natural cosmetics must always do more than just make you look good or give you a clear conscience at the makeup table. That's why, in addition to uncompromising performance, every product places emphasis on sustainable ingredients, maximum natural cosmetics certification, as well as sustainability and environmental friendliness. This not only pleases the highly committed UND GRETEL community, which prefers ethically sound products for itself. It also pleases nature, to which we want to give back as much as we can! From the very beginning, UND GRETEL's value philosophy has included the fact that charity activities and special social activities are part of the brand identity. Since 2023, the brand, community, and team have even been directly involved: in a long-term cooperation with the Heinz Sielmann Foundation. Through this foundation, species conservation in the Döberitzer Heide natural landscape is actively supported. The wonderful IMBE eyeshadows not only perfect the looks of expressive makeup, but every purchase also contributes to protecting our planet.