NATURAL MAKEUP THAT’S CONTEMPORARY AND SUSTAINABLE AT HEART
Our co-founder, photographer and videographer Christina Roth, counts celebrities and film, fashion, and advertising stars among her clients. As a professional makeup artist who’s worked all over the world, she found herself frustrated by the same problem over and over again:
While nourishing natural cosmetics already existed as increasingly popular niche products, she couldn’t count on makeup with purely natural ingredients to meet her strict performance standards as a makeup artist.
Until now, the only way to achieve truly vibrant colors and incredible staying power in professional cosmetics has been by including controversial ingredients and synthetic preservatives in the formulas. Makeup products from the natural cosmetics segment tended to lack vibrant colors, fine textures, or staying power.
Convinced that both priorities could be combined on the basis of natural ingredients, Christina found the perfect business partner in marketing expert Stephanie Dettmann. Together, they made it their mission to create the most beautiful, multifaceted colors, transforming them into luxurious, BDIH-certified formulations and textures while using the highest-quality ingredients that only the natural world can offer.
TRUE BEAUTY COMES FROM THE BEST OF NATURE
That’s why we’ve opted to use only selected natural ingredients which come from ethical and sustainable growers all over the world who respect the environment and believe in conserving our future. From avocado oil to chamomile and clary sage extract, all of our ingredients get their nourishing, healing, and restorative power from the natural world. They are used in combination with the purest of mineral pigments and plant-based emollients and waxes – and, unlike most producers of cosmetics, we have made the conscious decision to abstain from using any toxic or otherwise questionable ingredients.
We find more than just our ingredients in the natural world: our colors are equally inspired by images such as a glowing sunrise, the first shoots of green in the springtime or a vibrant pink sunset as they are by haute couture and the dynamic city life that defines Berlin style.
NATURAL COSMETICS DOESN’T MEAN SACRIFICING QUALITY OR COMPROMISING
Here’s how the UND Gretel story ends: with a “happily ever after.”
Highly pigmented, full-coverage, long-lasting cosmetics? That’s something that had always seemed impossible for natural cosmetics – until now. Because that’s exactly what we’ve achieved with UND GRETEL. All without any synthetic preservatives, chemical ingredients, or – most importantly – compromises.