User Generated Content (UGC)

#Bindabei – why and how we use your pictures

Dear reader,

when we wrote to you asking whether we could use your wonderful contribution, your picture really enchanted us. Here we want to explain to you openly and honestly for which purposes we use your pictures and, above all, why.

We don't want to present you with long and incomprehensible paragraphs, but rather provide you with brief and precise information. Just like with our products, transparent communication is one of our values ​​and principles. If you have any further questions, please feel free to email our colleague Sandra at

Our UND GRETEL promise:

  • We use your post exclusively on our UND GRETEL website in the inspiration bar, on our UND GRETEL social media channel and possibly in the UND GRETEL newsletter and on our UND GRETEL landing pages (feel free to look at examples under the heading "Get the fairytale look" ).
  • You will always be referred to by your username and our customers can view the other posts on your Instagram page directly.
  • We will NOT use your posts / images in our stationary retail stores (at the POS), as banners, in advertising brochures, as outdoor advertising or in the form of posters.
You have the right to revoke your consent at any time - just write an email to:

Well why do we want to use your posts?

We want to build a large UND GRETEL community where you can get inspiration and keep an eye out for new trends. We would like to take our customers into a world of fairytale make-up looks and show how others use our products in everyday life. We want to inspire, inspire, enchant and present different make-up variants that our followers can use as the basis for their own fairytale look 💕.

Our goal is to show authentic images. To do this, we include the images that enchant us the most in our inspiration bar. The respective Instagram handle is always displayed to our customers so that they can see who created the respective post. This way they can also keep an eye out for further inspiration on the profile.

If we may use your post, you confirm that

  • You are at least eighteen (18) years old,
  • You own all rights to your great posts,
  • the people depicted in your posts have given you their express consent to use them,
  • the use of your posts by UND GRETEL does not violate the rights of third parties and,
  • You have read and agree to these terms and conditions.