MOSSY.
VELVETY.
CUS.
Skin-loving Liquid Lipstick
Level up your lip game
Revolution of liquid lipstick
This hybrid innovation combines all the benefits of liquid and conventional lipsticks: Welcome, KUS LIQUID LIPSTICK with COSMOS ORGANIC certification. KUS is neither completely liquid nor completely solid—it's mousse-like, slightly mattifying, and long-lasting. It's rich and color-intensive, retains the lips' suppleness even after drying, and adds an elegant touch to any look. KUS, in a nutshell, raises the bar for liquid lipstick.
Before KUS was invented, liquid lipstick already had the appeal of providing more coverage and longer-lasting color. You can contour your lips with a single application, and the color doesn't run into wrinkles. However, previous models had a downside (which KUS doesn't share): They dried out on the lips and reduced the smooth look and feel of the lip skin. Perfect lip contouring with previous liquid lipstick variants also required a steady hand and some experience. Their formulations are generally not water-based, which is why oil-based products are usually necessary for makeup removal. And what about conventional natural cosmetic lipsticks? They have a stronger conditioning effect – but need to be reapplied more often, can diffuse, and usually require a lip liner for a clean contour.
KUS: Lip loving with velvet finish
In addition to their aesthetic appeal, seductively glossy lips also have a psychological aspect. The saying suggests it: Research shows that lip gloss – and not just red – accentuates more than just the lips. It sends subtle social signals. People associate glossy lips with youth and health. From an evolutionary perspective, absolutely attractive! US journalist and self-help expert Amy Alkon put it this way for Psychology Today magazine: "Beauty is power. So, ladies, read lots of books, develop your mind and character, embrace the rights the heroes of the feminist movement fought for, and strive to become someone who makes a difference in the world. And, shhh... while you're doing all that, don't forget to wear lip gloss."
Shiny, well-groomed lips not only influence one's outward appearance, but also impact how people are perceived (attractively). Other studies have shown that lip gloss in vibrant colors, in particular, can promote positive social interactions. The reflective surface draws attention to the lips, which in turn promotes increased eye contact. This can be interpreted as a nonverbal signal of openness, friendliness, and interest.
Liquid Lipstick next level: the KUS Collection
Finally, a liquid lipstick without compromise. KUS LIQUID LIPSTICK stays put without drying out the skin, is easy to apply, and doesn't require constant checking. In terms of application and effect, this liquid lipstick lies exactly between a lipstick and a gloss, which is conquered by the two shades SHELL PINK and BROWN RUBY. Both have an earthy touch, they have an opaque effect, and after application and drying, leave a finish that is as pigmented as it is smooth. SHELL PINK combines soft mauve with undertones of rosewood and caramel. SHELL PINK's mousse mix gives lips a velvety finish with long-lasting coverage after application and drying. Meanwhile, BROWN RUBY, which matches perfectly with light skin tones and darker hair, brings its creamy texture to the lips in a warm reddish-brown. For those who want additional color around the lips or all over the lips: LUSTEC NOUGAT, NATURAL LIGHT, and CARAMEL go well with both color variants. The KUS shades also share UND GRETEL's signature multi-use application, here as a liquid blush and eyeshadow! A pro tip for removing makeup: A cosmetic tissue is sufficient to remove the lip tint. Then, apply a little nourishing TAGAROT Tinted Lip Balm to your lips, let it absorb, and remove any remaining color with another cosmetic tissue.
To show off the liquid lipstick, simply apply KUS LIQUID LIPSTICK to your lips using the applicator. Fill in the contour neatly or expand it as desired to make your mouth appear larger. Because its mousse texture also works as a cream blush and subtle eyeshadow, a dab of KUS LIQUID LIPSTICK can be blended onto your cheeks and eyelids with a matching makeup brush to create a very natural, harmonious 3D glow.
Beautiful lips – a routine in 5 steps
- Exfoliate 2-3 times a week: Gently apply a gentle lip scrub or a mixture of, for example, sugar and organic honey to your lips in circular motions for about 1-2 minutes. Rinse off with lukewarm water and pat your lips dry with a soft towel. This removes dead skin cells, smooths the lips, and allows for better absorption of lip balm.
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Daily moisture: The moisturizing TAGAROT TINTED LIP BALM combines natural ingredients like carnauba wax and jojoba oil with the plumping effect of Argassential. After exfoliating, apply a generous layer and reapply as needed, for example, after eating or drinking. This keeps lips moisturized, prevents chapping, and visually smooths the skin's surface.
- Extra nutrients in the evening: Use a nutrient-rich moisturizer like AMIE before bed. This smoothing eye cream with ingredients like shea butter, rice silk, and eyebright extract also works excellently as an overnight lip mask. Leave it on overnight and wake up in the morning with plump, soft, and ultra-supple lips.
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Lips need sun protection: Especially outdoors, UV protection is recommended for the delicate skin of your lips, ideally a lip balm with SPF 30 or higher. It should be applied at least 30 minutes before any outdoor activity and reapplied every two hours or more frequently, for example, if you're going swimming or working up a sweat while jogging. This protects and prevents sunburn and long-term cell damage.
- Care from within: At least 8 glasses of water a day hydrates your body and lips from within. A balanced diet rich in vitamins and minerals supports overall skin health, including your lips. Plenty of vitamins A, C, and E are a perfect addition to any beauty diet, so include plenty of fruits, vegetables, nuts, and seeds in your daily meals.