Eye Heroes.
Highly
pigmented.

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Mascara <tc>WINT</tc>
Mascara
Mascara for volume, length & definition
Eye Shadow <tc>IMBE</tc>
Eye Shadow
Highly pigmented, silky eyeshadow
Creamy Eye Stick <tc>LUK</tc>
Creamy Eye Stick
Shimmering stick for easy looks
  • -14%
Face Palette THE MUSE
Face Palette
Refillable look palette
  • -14%
Face Palette THE DANCER
Face Palette
Refillable look palette
  • -14%
Face Palette THE LOVER
Face Palette
Refillable look palette
  • -14%
Face Palette THE NOMAD
Face Palette
Refillable look palette
  • -14%
Mix &amp; Match Refillable Palette Refillable Face Palette
Mix & Match Refillable Palette
Individually customizable face palette
Refillable Palette Case Refillable Face Palette Case
Refillable Palette Case
Empty, fillable face palette
Shadows Refills IMBE &amp; VARWE Refills
Shadows Refills
Shadows in refill sizes
  • -6€ at checkout
Refillable Cream Color Pot VARWE Cream Color Refillable
Refillable Cream Color Pot
Creamy all-rounder for cheeks, eyes & lips
Refillable Eye Shadow IMBE Eye Shadow Refillable
Refillable Eye Shadow
Highly pigmented, silky eyeshadow
eyeliner <tc>HOLT</tc>
eyeliner
Satin eye liner in highly pigmented shades
Refillable Cream Luminizer IMBE Luminizer Refillable
Refillable Cream Luminizer
Glow with semi-transparent finish
Refillable Eye &amp; Cheek Shadow IMBE Multi-Shadow Refillable
Refillable Eye & Cheek Shadow
​​Innovatively formulated multi-use powder
Eye &amp; Cheek Shadow IMBE
Eye & Cheek Shadow
​​Innovatively formulated multi-use powder
Creamy Luminizer <tc>IMBE</tc>
Creamy Luminizer
Glow with semi-transparent finish
Refillable Eye Shadow Case Refillable Shadow Case
Refillable Eye Shadow Case
Empty, equippable case for all Art Shadows
2-in-1 Brow Pencil <tc>SPRUSSE</tc>
2-in-1 Brow Pencil
Precise eyebrow pencil with integrated brush
Highlighter Stick MILTE
Highlighter Stick
Illuminating Skin Finish
Brow Gel <tc>FROH</tc>
Brow Gel
Fixing eyebrow gel for every type
Liquid eyeliner <transcy>TINCTE</transcy>
Liquid eyeliner
Precise brush eyeliner with long-lasting effect
Contouring Eye Shadow Zinnemin
Contouring Eye Shadow
Eyeshadow duo for defined eye contours
sharpener <tc>SEGEN</tc>
sharpener
Precisely sharpens lip liners, eyeliners, etc.
Eyeshadow brush Eye Blender Brush 5
Eyeshadow brush
Softly rounded tool for blending
Eye contour brush Eye Contouring Brush 6
Eye contour brush
Narrow-bound tool for contouring
  • -8%
Makeup set <tc>ICONIC EYE SHADOW DUO</tc>
Makeup set
Perfect Match Eyeshadow Duo

Natural eye makeup with a Berlin vibe

All eyes on UND GRETEL, which focuses on the window to the soul. With highly pigmented textures and a finish ranging from shimmery to matte, the eyeshadows and eyeliners, as well as the all-time favorite mascara WINT, offer everything a styling heart desires. And, of course, the eye makeup doesn't put anything on the skin that could be stressful. Because UND GRETEL was born in 2015, there has finally been cool decorative makeup without compromise and with the highest natural cosmetics certification. Because only high-quality ingredients are used in the natural cosmetics, which are vegan and certified organic wherever possible, optimal compatibility and effectiveness are guaranteed for every UND GRETEL product. Subtle eye makeup even for sensitive eyes, always in colors with radiance, staying power, and iconic flair: From Berlin, it comes with consistently plant-based ingredients in the form of long-lasting, healthy products for every skin type.

Whether simple daytime makeup or more dramatic when evening plans call for a night out: UND GRETEL makeup products open up so many possibilities because their plant-based pigments and textures enable what is known as pigment pairing. This involves individually intensifying and varying the color result through repeated application of individual or different products. Only natural decorative cosmetics can offer this layering advantage: because the color pigments add up and adapt to each other, all textures can be mixed and matched. This is one of the reasons why UND GRETEL's natural makeup is often multi-purpose: lipstick as blush, powder on the eyes, eyeshadow as highlighter on the lips. So instead of carrying all sorts of products to the office - one eye makeup suitable for daytime, then tools for nighttime - thanks to UND GRETEL, the cosmetics bag remains organized and light.

By the way, the skin around the eyes doesn't just like makeup. It also needs moisture first – and not just as it gets older. AMIE Natural Vitalizing Eye Cream nourishes and smooths the skin and minimizes fine lines. To ensure that the subsequent eye makeup doesn't settle anywhere, here's a tip: apply a very thin layer of AMIE Natural Priming Cream FIRST after applying the eye makeup and wait until it has all been absorbed into the skin before applying the makeup. This way the makeup stays on longer without irritating the skin. Another tip: light eyeshadow makes the eyes shine – and prevents the first signs of wrinkles from appearing. Soft, shimmering shades like pearl, peach rose or bronze are perfect when natural eye makeup is meant to highlight your best features.

Wave, wave, eye makeup! When WINT, IMBE, and HOLT open their eyes

When it comes to daytime eye makeup, less is definitely more. Eye shadow, eyeliner, or eyebrow contour: everything is subtly enhanced – because daylight isn't always ideal for more intense styling. For more expressive party looks, however, more intense colors are recommended. IMBE Eye Shadow bundles are a good option here: the ICONIC EYE SHADOW DUOs are available in three combinations, depending on the eye color that needs to be emphasized. In all cases, the dark shade is applied to the eyelid and carefully blended into the crease. The second shade brightens the inner corner of the eye and creates a subtle highlight. If you want to create more drama with a smoky eye effect and "open up" the eye more, the HOLT Eye Pencil darkens the lash line and refines the eye lines. Thanks to its gentle plant-based composition, it even works as eye makeup for sensitive eyes. HOLT is available in seven shades for rich color results. On older eyes, where liquid eyeliners like TINCTE are less suitable, HOLT can be elegantly blended with the DIENEN brush. The result: subtly defined eyes without a harsh contour. The metallic HOLT colors, in particular, create a stunning effect on the waterline or conjure up a sparkling eyeliner.

Open your eyes, buy makeup – and always follow the tips

Of course, no eye makeup is complete without great mascara. Welcome to the wonders of WINT , the performance mascara with the vibe of Berlin. It's your handbag's best friend for every situation! Day or night, WINT creates the most beautiful eyes. With plant-based and beeswax, it gives lashes shine and elasticity for optimal curl and definition. Simply draw the mascara from the lash line to the tips - and that's it. To lengthen, brush the finest color pigments layer by layer onto the fine hairs. The effect is visually longer and flawless lashes. For additional volume with this eye makeup element, place the brush on the lash line and apply light pressure. Allow to dry briefly, and then draw the brush towards the tips when repeating. This is the best way to layer the color pigments. An insider tip for maximum lash curl: always reach for the tweezers first. If you use them on mascara, they could break. An eyelash curler, slightly (!) warmed with a hairdryer, is ideal for shaping clean lashes in three steps: first at the edge of the eyelid, then in the center, and finally, curl the tips. Voluminous lashes: voilà.

Last but not least, eye makeup naturally includes the eyebrows – the natural frame of the soul's window. UND GRETEL offers two specialists for this. Firstly, several color variations of the SPRUSSE Eyebrow Pencil, and secondly, the FROH Brow Gel. Regardless of the current trending brow style, they always ensure a perfect contour and a long-lasting, optical lift of the eye area. And because the good is close at hand and the best even closer: Our tutorials for versatile styling with UND GRETEL eye makeup are always just a few clicks away.