
Highly charged with nature


Holistic Skincare Routine
The UND GRETEL Skincare Complete Set delivers everything your skin needs. Moisture, protection, and the best conditions for a smooth complexion – the combined power of skin-friendly ingredient cocktails works here.
Game Changer Hyaluron Serum: Every cell rejoices
A smooth complexion, eternally fresh, youthfully radiant, and toned: a dream. To make this dream come true, scientific and cosmetic research has been working hard for centuries to invent suitable products, the latest technology, and, of course, new ingredients. This keeps the world of beauty products moving – and some active ingredients have proven particularly helpful. For decades, hyaluronic acid, often simply called hyaluron, has been one of them. The substance has spawned products in various cosmetic and anti-aging segments that have proven to be true skincare revolutionaries. As a hyaluronic acid serum, this miracle cure has taken the skincare cosmos by storm – not least because every skin type and every skin condition benefits from its numerous advantages.
But beware: Many brands promise that a hyaluronic serum increases the skin's moisture content. The type of hyaluronic acid contained, or rather its different molecular sizes, determines the skin's care effects. Larger hyaluronic acid molecules bind water best, but don't deliver moisture deep into the skin. They essentially sit on top of the skin and can therefore only retain moisture at the surface. Smaller molecules bind less water, but penetrate deeper into the epidermis, the outermost layer of the skin. For the best possible surface hydration, the PUR Natural Multi-Hyaluronic Serum contains several hyaluronic acid molecules of different sizes.
Hyaluronic acid: What it can do, where it comes from
This naturally occurring substance in our skin is known for its ability to bind particularly large amounts of moisture. Our body contains an average of 15 grams of hyaluronic acid, the majority of which is found in the skin, our largest organ. And each gram can bind up to 6 liters of water! The rest of the hyaluronic acid ensures smooth mobility in joints, keeps mucous membranes moist, and ensures healthy function in the vitreous humor of the eye. Hyaluronic acid also plays a key role in cell communication everywhere and strengthens all connective tissues.
Hyaluronic acid—like virtually all effective beauty aids—was primarily researched and developed for medical use. This makes the active ingredient particularly safe today: Decades of research and testing in medicine have made it possible to optimize the active ingredient. Its chemical structure was deciphered in 1954, and since hyaluronic acid quickly became a sought-after active ingredient in medical products, industrial production initially began with its extraction from animal materials, primarily rooster combs. The first studies on the extraction of hyaluronic acid through fermentation processes began in the 1970s, and by the turn of the millennium, animal raw materials could finally be dispensed with, allowing hyaluronic acid in various molecular sizes to be produced safely and biotechnologically in the laboratory.
Today, a vegan hyaluronic serum like PUR can improve the appearance of the skin. PUR is a purely plant-based serum and intensively moisturizes the skin deep down with a multi-complex hyaluronic acid. Complemented with aloe vera juice and an algae extract, the hyaluronic serum gives the face extra moisture, while an antioxidant rice extract smooths the skin's surface. When the skin's production of hyaluronic acid decreases due to normal aging processes, serums should be added to your daily care routine. Dryness, wrinkles, and a general loss of elasticity as the first symptoms of moisture loss are clear indications that a natural hyaluronic serum makes sense. The highly concentrated form of cosmetically effective hyaluronic acid works, figuratively speaking, like a moisture magnet: The skin cells become firmer and more elastic, thus achieving a more youthful appearance.
Hyaluronic acid serum for every skin
Throughout the year (and throughout different phases of life), the condition of your skin can change. From normal to dry, from oily to sensitive... regardless of age or current skin type, seasonal factors also play a role in determining how best to support each skin condition. One thing to note: All the facts actually speak in favor of an all-round skincare product like PUR. And since skin begins to age as early as your early 20s, and by the age of 50, it only has half of its natural hyaluronic acid available... you should probably buy a suitable hyaluronic serum sooner rather than later.
- Hyaluronic acid serum for dry skin: Slight cracks, tightness, increased wrinkles, flaking, or itching – this skin condition clearly calls for some care support. The skin's natural protective barrier is often permanently compromised in dry skin, which, in the worst-case scenario, can lead to increased bacterial penetration. To counteract this, a combination of a hyaluronic acid serum and a lipid-rich skincare product is recommended. Hyaluronic acid molecules attract water and bind it in the skin, intensively moisturizing it. The epidermis's lipid layer can also benefit from skin oils, such as those found in WEGEN's Natural Priming Oil. They help the lipid layer stay intact, and skin moisture lasts longer. At the same time, oils can transport valuable nutrients into the skin. The hyaluronic acid serum can also help stimulate collagen production and cell generation in the skin, thus ensuring elastic firmness.
- Hyaluronic acid serum for oily skin: Enlarged pores and blemishes are indicators of this skin problem, which can also be helped with the active ingredients of a hyaluronic acid serum. Despite its name, hyaluronic acid has no skin-irritating properties—in fact, it can help balance sebum production and protect the skin from excessive shine. By moisturizing the skin, it signals the sebaceous glands to produce less of the skin's own lipids. The three molecular sizes in the multi-complex hyaluronic acid in PUR not only ensure moisture supply, but also improve the barrier function and balance sebum production.
- Hyaluronic acid serum for sensitive skin: The most noticeable characteristic of sensitive skin is its irritability. Fortunately, studies have shown that hyaluronic acid as an active ingredient is generally well tolerated, even by sensitive or even eczema-affected skin. It can help strengthen the skin barrier and reduce irritation.
- Hyaluronic acid serum against wrinkles: Given all the properties described above, it's clear that a high-quality hyaluronic acid serum has outstanding anti-aging properties. In PUR, antioxidants from rice silk also unleash further cell-regenerating abilities. Brown algae extract has a superficial firming effect and improves skin elasticity and firmness in deeper layers. Aloe vera and rose water in the hyaluronic acid serum soothe, moisturize, and have an anti-inflammatory effect.
The effectiveness of hyaluronic acid serum is not only attested to by users worldwide; it has also been long-standingly supported by the scientific community. Numerous studies have documented the benefits of hyaluronic acid for the skin and demonstrated that, among other things, hyaluronic acid can also help increase the production of collagen skin fibers. Collagen is a protein responsible for skin firmness and decreases with age. Various studies have shown that regular use of hyaluronic acid serum helps maintain skin hydration over a longer period of time, resulting in a visibly smoother complexion.
Incorporating a facial serum with hyaluronic acid into your daily skincare routine is simple and effective. Simply apply the serum to cleansed skin morning and evening, followed by a moisturizer like ZART Natural Firming Peptide Cream. The serum absorbs quickly, making it ideal for daily use. Overall, a good hyaluronic serum is extremely versatile and effective for maintaining healthy skin. Those looking for an effective way to improve their overall skin appearance and slow down the signs of aging will find a particularly sustainable solution in a fragrance-free hyaluronic serum from Baturkosmetic.