ERST

One of the most dazzling facets of human attractiveness is the use of makeup. For millennia (see Cleopatra and the rest), it has been used to enhance individual beauty with countless products and colors, typically aiming to make the face appear finely defined and even. Some cosmetic products are true specialists, primarily helping to cleanse the skin for subsequent makeup steps, protect it, or ultimately provide a perfect canvas for great-looking looks. The best primer is just such a key product and therefore belongs in every beauty arsenal.

The English term “primer” is rooted in the verb “to prime” and means “to prime”. And that is exactly what this cosmetic product can do: primers are handy when you want the perfect base for long-lasting, perfect looks. With their light and smooth texture, they create an optimal foundation for subsequent makeup on the facial skin. They also smooth out small blemishes and prevent makeup from settling into wrinkles and pores over the course of the day. Powder , blush , etc. can then stay on better and for longer, and the complexion looks fresher for longer. The smooth skin surface means makeup sets more evenly and better, the complexion is mattified, and oily shine is reduced. A face primer can also help to visually minimize fine lines and pores, making the skin appear younger and clearer. The makeup primers ERST, a light cream formula, and WEGEN for drier skin types, also offer protection against external influences by acting as a barrier between the skin and the harsh environmental elements. ERST, for example, is a moisturizing primer enriched with natural ingredients such as hyaluronic acid, celery and linseed extracts, natural Ectoin®, and silver acacia. This ensures skin elasticity, is rich in antioxidants and protective omega-3 fatty acids, and, with plant wax as a natural barrier, buffers against aggressive environmental irritants. In conjunction with your beauty routine, a primer thus serves as a skin-enhancing base for the color foundation. At UND GRETEL, ERST for all skin types and LIETH as a nourishing foundation are ideally matched. A tip: Apply ERST to your face with your fingers and then work it into your skin with gentle pressure – do not rub it in. This allows it to blend perfectly with the skin and achieve the smoothing effect

• How do you integrate a primer into your skincare routine? After your individual skincare routine, a primer is the first step toward an even complexion. Using a primer for normal, oily, or combination skin solves, among other things, the problem of enlarged pores.
  
  
• How does a primer support foundation? As a perfect canvas, ERST makes LIETH foundation even more effective, bringing out the best in your makeup, and allowing the primer to adhere longer. Colors and pigments can be distributed more evenly on a primer, creating the perfect surface for a perfect, long-lasting makeup result.
  
  
• Does primer always have to be followed by foundation? Absolutely not! A primer for the face and décolleté is a pleasure to use even without makeup, as it conceals minor imperfections and visually smooths the skin's appearance. Applied on its own, it creates a fresh, harmonious complexion and supports a bare, natural look.
  
  
• How do you recognize a good primer? Any skincare and makeup product can be made without harsh ingredients. UND GRETEL's philosophy is to use only skin-loving ingredients—therefore, both ERST and WEGEN avoid silicones and other unnecessary synthetic substances! Furthermore, the production processes of individual ingredients are important, as they determine the quality and effectiveness of the final product. As high-quality organic primers, both are carefully crafted with plant-based ingredients that maximize both performance and skincare benefits.
  
  

The production of a primer of natural cosmetic origin begins with the selection of high-quality, organic raw materials – and it doesn't end there. Processing also plays a crucial role. The hyaluronic acid is obtained through a complex extraction process to ensure its purity. The linseed extract comes from fresh seeds, which are ground and gently processed to maximize the preservation of their valuable ingredients. The mimosa wax is also harvested and processed sustainably. Another aspect that shouldn't be neglected is sustainable packaging and shipping concepts, which reconcile the ecological footprint with sustainable values.